Have you ever published a product review that got impressions but barely any clicks? It's super frustrating and can leave you feeling like is this business even worth it. Most affiliate reviews fail for one reason… they read like a brochure instead of helping a real human make a decision.
The good news is you do not need to be a professional copywriter to fix that. You just need a review structure that answers the questions people are already searching, builds trust fast, and makes the next step obvious.
Below is the exact affiliate product review template I use. You can copy it, customize it, and use it for tools, courses, gear, software, pretty much anything.
Table of Contents
Affiliate Disclaimer: This site contains affiliate links, which means I may earn a commission on purchases made through these links at no extra cost to you.
Why Most Affiliate Product Reviews Do Not Get Clicks
A lot of reviews sound like this: features, features, features, maybe a few generic pros, then a buy button.
But great reviews make readers click when they feel two things quickly:
• This review is written for someone like me
• This person is being straight with me
That is what this template is designed to do.
The ONLY Goal of Your Product Review
Your review has one job: help the reader decide.
This does not mean a lot of hype or a wall of specs. It simply means you need to provide a clear decision.
When you write with that goal, your review naturally becomes more click worthy because it matches search intent. Someone Googling “Brand X review” is usually trying to answer questions like:
• Is it legit
• Is it worth the money
• What are the downsides
• Will it work for my situation
• What should I choose instead if not
Your template should always answer those questions in a predictable order.
My Affiliate Product Review Template that Gets Clicks
Use the sections below in this exact order. Then fill in the prompts.
1. The Quick Verdict
Write 3 to 5 sentences that give the reader the answer right away.
Make sure to include:
• who it is best for
• who should skip it
• the one biggest reason it works
• the one biggest limitation
Here's the exact block to copy & paste:
Quick verdict: If you are a [type of person] who wants [main outcome], [Product Name] is a solid option because [key reason]. It is not ideal if you need [deal breaker]. The biggest win is [primary benefit], but the biggest downside is [main drawback]. If that tradeoff feels fair to you, it is worth a look.
2. What It Is and What It Does
Keep this short. One paragraph if possible
Copy & paste block:
[Product Name] is a [tool, service, course] that helps you [main job to be done]. Most people use it for [top use case] and [second use case]. The core promise is simple: [plain English promise].
3. Why I Decided to Review It
This is a trust builder. It shows you are not just reviewing random stuff and that you have a genuine interest in the product.
Copy & paste block:
I decided to review [Product Name] because I kept seeing it mentioned in [where you heard about it] and I wanted to know if it actually helps with [problem]. I tested it by [what you did], focusing on [what mattered most].
4. Who This is For and Who It is Not For
This section improves clicks because it creates instant relevance.
Copy & paste block:
This is for you if:
• you are [type of user]
• you want [goal] without [pain point]
• you prefer [style, speed, learning type, budget level]
Skip this if:
• you need [deal breaker]
• you hate [common requirement]
• you already have [alternative that makes it unnecessary]
5. What You Get
Here you need to be concrete. Do not list every feature., but make sure to list what the buyer actually receives.
Copy & paste block:
Here is what you get with [Product Name]:
• [deliverable or feature] and why it matters
• [deliverable or feature] and why it matters
• [deliverable or feature] and why it matters
My favorite part so far: [specific thing] because [specific reason].
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6. Real Benefits in Plain Language
Features tell, but benefits are what sell… so keep it real.
Copy & paste block:
The real benefits:
• It helps you [benefit] which means you can [result]
• It makes [task] easier by [how]
• It saves time on [task] if you usually [pain point]
7. The Downsides and Deal Breakers
This is another area where trust is built. Readers really lean in when you admit flaws. And this also gives you the ability to offer alternatives.
Copy & paste block:
What I do not love:
• [downside] and who it will annoy
• [downside] and how big the issue is
• [downside] and the workaround if there is one
If any of these are a deal breaker for you, look at the alternatives below.
8. Results or Examples
If you can show proof, do it. If you cannot, share a realistic example.
Ideas:
• a short case study
• a before and after workflow
• screenshots of a dashboard
• a sample output
• what you achieved in 7 days
Copy & paste block:
Here is a real example of how I used it:
I started by [step]
Then I [step]
After that I [step]
Result: [what changed]
9. Pricing, Plans, and What I Would Choose
Be straightforward and then make a recommendation based on who the reader is.
Copy & paste block:
Pricing: [brief overview].
If you are a beginner, I would start with [plan] because [reason].
If you are more advanced or you need [feature], [plan] makes more sense.
Value check: If it saves you [time] or helps you earn [outcome], the price is easier to justify. If you will not use it weekly, it may not be worth it.
10. How It Compares to Alternatives
Do not turn this into a giant roundup. Two or three options is enough.
Copy & paste block:
If you are deciding between [Product] and [Alternative 1]:
• Choose [Product] if you want [reason]
• Choose [Alternative 1] if you care more about [reason]
If budget is your main concern, also consider [Alternative 2] because [reason].
11. Frequently Asked Questions
This section can bring in extra search traffic and keeps readers on the page longer.
Use questions like:
• Is [Product Name] legit
• Does [Product Name] work for beginners
• How long does it take to see results
• Can I cancel anytime
• Does it have a refund
• What do I need before I start
12. Final Recommendation and Next Step
It is important to have ONE clear CTA. Do not stack five different buttons.
Copy & paste block:
My recommendation: If you are [reader type] and your biggest goal is [goal], [Product Name] is worth trying. Start with [plan] and give it [time window] to see if it fits your routine.
Next step: You can check out [Product Name] here: [your affiliate link]
A Done For You Product Review Outline You Can Copy into WordPress
Use this as your post structure:
Intro
Quick verdict
What it is
Why I reviewed it
Who it is for and who it is not for
What you get
Benefits
Downsides
Results or examples
Pricing and best plan
Alternatives and comparisons
FAQs
Final recommendation and CTA
Writing Tips that Increase Clicks without Feeling Salesy
Lead with the decision
Do not bury your verdict. Since most people skim through a review, give them the answer early, then justify it.
Use specific language
Replace vague lines like “easy to use” with “I set it up in 12 minutes” or “I finished my first project the same day.”
Add one simple trust signal in the first 150 words
Examples:
• how long you have used it
• what you tested
• what you do not like about it
• who it is not for
Place your first CTA after you build clarity
A good spot is right after “Who this is for” or after “Benefits.” That is usually when the reader decides to click.
My Favorite Way to Speed This Up
If you want to write reviews faster, create a saved document with the template blocks above and reuse it every time. You will spend your energy on the parts that matter: your experience, your examples, and your honest take.
And if you are still learning the basics of affiliate content and want a step by step training path, this is exactly the kind of process I built my site around inside Wealthy Affiliate. It is one of the easiest places to practice writing reviews with a clear structure and get feedback as you go.
Elizabeth teaches people how to make money online through affiliate marketing. Her tips and strategies help readers earn a Full-Time Income from home. She shares easy steps for success on her blog. Follow her to start your journey!
