If you want one clean link that does it all… showcase content, route clicks, capture leads, and track performance, then Solo.to is a strong, budget-friendly pick. It’s a polished link-in-bio / mini-site builder with slick design, robust embeds, and the right growth features for creators, coaches, and affiliate marketers.
I use it for my Instagram account because it is extremely professional looking and easy to use. I simply place the link in my bio and then I can add or make changes to the page whenever I want.
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What is Solo.to (and who is it for)?
Solo.to lets you build a branded, mobile-first landing page that holds your links, social buttons, videos, music, contact options, and more. Higher tiers unlock analytics, lead capture, custom domains, pixels, collaborators, and multi-page management, which is handy whether you’re a solo creator or running client pages at scale.
Key features at a glance
Embeds from 35+ platforms (YouTube, TikTok, Spotify, Substack, Calendly, etc.) so your page feels like a mini-site, not a link list.
Contact capture (email/name/phone) with Mailchimp, Make, or Zapier integrations. This is ideal for affiliate lead gen. (Pro plan)
Custom domains to boost trust and brand consistency. (Pro plan)
Meta & TikTok pixel integrations for retargeting and attribution. (Pro plan)
Link scheduling for timed promos, launches, or flash sales. (Entrepreneur+)
Link search so visitors can instantly find the offer they want. (Pro plan)
Analytics: page views & link clicks with longer retention on higher tiers.
Pricing (as of 2025) & which plan to choose
| Plan | Price | Highlights | Best for |
|---|---|---|---|
| Beginner | $0/mo | Up to 25 links, social & contact buttons, page themes, basic analytics (1 month) | Kick-the-tires / hobby |
| Personal | $1/mo (annual only) | Up to 50 links, section titles, highlighted links, basic analytics (6 months) | Minimal budget & essentials |
⭐Entrepreneur | $5/mo annual ($6/mo monthly) | Embeds, 2 pages, up to 100 links/embeds, scheduled links, page cloning, advanced analytics (12 months) | Creators selling, launching |
| Professional | $10/mo annual ($15/mo monthly) | 5+ pages, contact capture, link search, custom domain, pixels, collaborator access, optional branding, advanced analytics (24 months) | Affiliates, teams, agencies |
My take:
Start with Entrepreneur if you need embeds and timed promos.
Go Professional if you want email capture, retargeting pixels, and a custom domain… that’s the full affiliate stack.
Step-by-step: A 10-minute Solo.to Setup for Affiliate Marketers
Claim your username & pick a theme (light/dark/void).
Add your “money” links (primary offer, lead magnet, best content). Use highlighted links for top CTAs.
Embed proof & content (demo video, short tutorial, social proof playlist). (Entrepreneur+)
Turn on Contact Capture and connect Mailchimp/Make/Zapier to your list/workflow. (Pro)
Connect a custom domain (e.g.,
elizabeth.bioorgo.yourbrand.com) to increase trust and CTR. (Pro)Add Meta/TikTok Pixels for retargeting and conversion optimization. (Pro)
Schedule limited-time links for launches, coupons, and bonuses. (Entrepreneur+)
Check analytics weekly (views, clicks; 12–24 months retention on higher tiers) and prune underperformers.
Ready to master free traffic strategies that actually work?
How affiliates can use Solo.to
Lead with a freebie at the top. This can be a guide or checklist, so you can capture emails on the page using Contact Capture with the Pro version. Then send new subscribers into an automated nurture sequence.
With Pro’s pixels, fire events on page views and link clicks to build warm retargeting audiences that mirror your most-clicked links.
For promotions, use scheduled links (Entrepreneur+) to spin early-bird offers or bonus stacks up and down on exact dates. And to boost credibility and clicks from Instagram, Pinterest, and YouTube, run everything on a custom domain with a clean, consistent design (Pro).
👉 Want to dive deeper into how SEO can drive long-term traffic to your site? Check out our complete guide to SEO optimization here.
Solo.to vs Linktree (quick compare)
Design polish & speed: Solo.to pages look PREMIUM out of the box.
Lower price to “pro” features: Pixels, custom domain, link search, and lead capture are bundled into Professional at $10/mo annually.
Team scaling: Transparent, page-based scaling and up to 255 pages per account.
Pros & cons
Pros
Elegant design, fast setup, generous embeds.
Genuinely useful Pro features for affiliates (lead capture, custom domain, pixels, link search).
Clear analytics with long retention on higher tiers (12–24 months).
Scales to teams/clients with multi-page + collaborators.
Cons
Custom domains, pixels, and contact capture are Pro-only. If you need those, budget for Professional.
Beginner/Personal analytics are short (1–6 months).
No native A/B testing (you’ll compare CTR manually or via UTM conventions).
My Verdict and How I Use Solo.to for Instagram
Bottom line: Solo.to punches way above its price, especially on the Professional plan. The combo of a custom domain, lead capture, pixels, and clean design turns a basic link-in-bio into a mini funnel you can actually measure and scale.
How I use Solo.to for Instagram (my repeatable workflow)
Lead with one primary CTA: “Build Your Own Affiliate Business – Step by Step Training” (my #1 recommendation) sits at the top to catch cold traffic from Instagram and route it straight to my flagship offer.
Then I point to my website content: “My Latest Blog Posts – Tips, Guides & Case Studies” This directs curious visitors to my site and deepens trust.
Anchor video-first followers: “Watch on YouTube – Tutorials, Walkthroughs & Vlogs” gives Reels/Shorts viewers a clear next step to long-form content.
Keep social icons prominent: I highlight YouTube, Instagram, and Pinterest at the top so people can choose their preferred platform.
Make contact easy: An Email button provides a direct line for collabs, questions, or coaching inquiries.
Establish credibility fast: My header block shows name, location, and a concise bio (“Affiliate Marketer • Camping Enthusiast • Founder at FreedomAffiliateLifestyle.com”), signaling who I am and what I offer in one glance.
Keep it minimalist and high-intent: Just three primary links avoids choice overload and keeps the focus on my most valuable actions.
Try Solo.to (free) - My Recommended Path
Start free to design your page and learn the editor.
Upgrade when you’re ready for lead capture + pixels + custom domain (that’s when it turns into a true funnel).
👉 Get Solo.to here
Affiliate disclosure: If you buy through my link, I may earn a commission at no extra cost to you. I only recommend tools I’ve vetted and use in my business.
Elizabeth teaches people how to make money online through affiliate marketing. Her tips and strategies help readers earn a Full-Time Income from home. She shares easy steps for success on her blog. Follow her to start your journey!
